You must have felt the difference yourself at one time or another. The difference between a premium business card and a Print-It and Tear-It-Off ones that you get from many people that think this is a great way to save money.

You only get one chance at first impressions. In the world of sales and marketing and business ... nothing can be more truthful. The damage caused by poor quality cards and other materials can hardly be calculated.

Quality stock, quality color ( or colour) and quality coatings really make a difference and it's almost entirely sub-conscious. It makes the enormous difference between being placed in the pocket or purse or being placed in the trash bin.

Here is the real secret that no-one wants to tell you ... the quality isn't that much more expensive and will most likely pay for itself a hundred times over in increased response rates.